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Ampliar

From Altoids to Zima

Autor: Morris, Evan

Editorial: Fireside Books

Formato:Papel Delgado (Paperback)
Precio de Lista:$10.95
Nuestro Precio:$4.29 (61% Descuento) USD
Stock:1

Resumen:

From Altoids to Zima : Evan Morris reveals the fascinating, often wacky stories behind 125 brand names. Organized by product categories - food and drink, clothing, technology, toys, and assorted bright ideas, cars, and drugs and cosmetics - the story of each product is told, complete with sidebars that highlight, brand names that have become "genericized" (aspirin); a "What Were They Thinking?" honor roll of strange and often disastrous product names (Edsel); what happens when good brand names go bad (Kool-Aid after the Jonestown mass suicide); and debunked urban legends (the combination of Pop Rocks and soda that, was rumored to be lethal).


Categoría   Sub-Categoría
Referencia   General
Ciencias Sociales   Popular Culture

ISBN 13:9780743257978
ISBN 10:0743257979
Formato:Papel Delgado (Paperback)
Idioma:Inglés
Páginas:199
Tamaño:6.85" l x 5.04" w x 0.55" h
Edades:
Grado:

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