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Focus: The Future of Your Company Depends on It (Collins Business Essentials)

Autor: Ries, Al
Ries, Laura

Editorial: Collins

Formato:Tapa Suave
Precio de Lista:$16.95
Nuestro Precio:$5.39 (68% Descuento) USD
Stock:3

Resumen:

Focus: The Future of Your Company Depends on It (Collins Business Essentials) : What's the secret to a company's continued growth and prosperity? Internationally known marketing expert Al Ries has the answer: focus. His commonsense approach to business management is founded on the premise that long-lasting success depends on focusing on core products and eschewing the temptation to diversify into unrelated enterprises. Using real-world examples, Ries shows that in industry after industry, it is the companies that resist diversification, and focus instead on owning a category in consumers' minds, that dominate their markets. He offers solid guidance on how to get focused and how to stay focused, laying out a workable blueprint for any company's evolution that will increase market share and shareholder value while ensuring future success.


Categoría   Sub-Categoría
Negocios y Economia   Management
Negocios y Economia   Marketing

ISBN 13:9780060799908
ISBN 10:0060799900
Formato:Tapa Suave
Idioma:Inglés
Páginas:304
Tamaño:7.98" l x 5.33" w x 0.82" h
Edades:
Grado:

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