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Fascinate: How to Make Your Brand Impossible to Resist (Revised and Updated)

Autor: Hogshead, Sally

Editorial: Harper Collins

Formato:Tapa Dura
Precio de Lista:$28.99
Nuestro Precio:$8.99 (69% Descuento) USD
Stock:186

Resumen:

Fascinate: How to Make Your Brand Impossible to Resist (Revised and Updated) : Why is Jí¤germeister the most popular brand nobody likes? Why do women pay more to be fascinating than they spend on food and clothes? What raises the price of gummy worms by 1000%?

And then there's the most important question of all: How can your brand become impossible to resist? Master marketer Sally Hogshead reveals the surprising answers, providing readers with a framework to fascinating anyone.

The word “fascinate” comes from the Latin word fascinare, meaning “to bewitch or hold captive so others are powerless to resist.” Fascination is the most powerful force of attraction, drawing customers into a state of intense focus.

This extensively revised and updated edition includes Hogshead's latest research on the science of fascination. Combining original case studies with award-winning copywriting experience, she gives you the exact words you need to capture the attention of a distracted world.


Categoría   Sub-Categoría
Negocios y Economia   Advertising & Promotion
Negocios y Economia   Business Communication
Negocios y Economia   Marketing

ISBN 13:9780062206480
ISBN 10:0062206486
Formato:Tapa Dura
Idioma:Inglés
Páginas:327
Tamaño:9.31" l x 6.22" w x 1.16" h
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