Extreme Trust: Honesty as a Competitive Advantage

Autor: Peppers, Don
Rogers, Martha

Editorial: Portfolio

Formato:Tapa Dura

Tipo Saldo

Precio de Lista:$27.95
Nuestro Precio:$3.79 (86% Descuento) USD


Extreme Trust: Honesty as a Competitive Advantage : In the age of the Web, smartphones, and social networks, every action an organization takes can be exposed and critiqued in real time. Nothing is local or secret anymore. If you treat one customer unfairly, produce one shoddy product, or try to gouge one price, the whole world may find out in hours, if not minutes. The users of Twitter, Yelp, Epinions, and similar outlets show little mercy for bad behavior. The bar for trust­worthiness is higher than ever and continuing to rise. Don Peppers and Martha Rogers argue that the only sane response to these rising levels of transparency is to protect the interests of customers proactively, before they have a chance to spread negative buzz - even if that requires spending extra money in the short run to preserve your reputation and customer relationships in the long run. The payoff of generating extreme trust will be worth it. NOTE: This is a Scratch and Dent book and may have noticeable dents, scratches and various other cosmetic issues as well as torn or missing dust jacket. These items are only guaranteed to be structurally complete and readable and therefore are sold as is.

Categoría   Sub-Categoría
Negocios y Economia   Business Ethics

ISBN 13:9781591844679
ISBN 10:1591844673
Formato:Tapa Dura
Tamaño:23.40" l x 16.20" w x 2.90" h