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Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions

Autor: Hoyle, Leonard H.

Editorial: Wiley

Formato:Tapa Dura
Precio de Lista:$50.00
Nuestro Precio:$19.99 (60% Descuento) USD
Stock:1

Resumen:

Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions : Authored by a well-known figure in the field.
* Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.
* Individual chapters address the differences involved in marketing different types of events.
* Examines future trends and key issues such as how to reach new event attendees.
* Includes appendices with sample forms, contracts, and more.


Categoría   Sub-Categoría
Negocios y Economia   Advertising & Promotion
Negocios y Economia   Industries
Negocios y Economia   Public Relations

ISBN 13:9780471401797
ISBN 10:047140179X
Formato:Tapa Dura
Idioma:Inglés
Páginas:352
Tamaño:10.00" l x 8.00" w x 1.00" h
Edades:
Grado: