Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions : Authored by a well-known figure in the field.
* Overview chapters explore topics such as electronic marketing strategies, funding, budgeting, promotion, and advertising.
* Individual chapters address the differences involved in marketing different types of events.
* Examines future trends and key issues such as how to reach new event attendees.
* Includes appendices with sample forms, contracts, and more.
|Negocios y Economia||Advertising & Promotion|
|Negocios y Economia||Industries|
|Negocios y Economia||Public Relations|