E-Mail Marketing For Dummies : E-mail seems like a terrific marketing tool - until you think about all that spam clogging up your own inbox. But of course YOUR message isn't spam. So how do you use e-mail to market without becoming a spammer? Done properly, e-mail marketing is highly effective. E-Mail Marketing For Dummies can help you send your message to the inboxes of the world while observing professional standards, improving your deliverability, and executing your e-mail marketing strategy in line with current laws. You'll discover the secrets to creating professional and inviting e-mail messages, locating receptive respondents, tracking the results, and finding out whether your program is working.
|Negocios y Economia||E-Commerce|
|Computación e Internet||Electronic Commerce|
|Negocios y Economia||Marketing|