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Display Advertising: An Hour a Day

Autor: Booth, David
Koberg, Corey

Editorial: Sybex Books

Formato:Tapa Suave
Precio de Lista:$29.99
Nuestro Precio:$9.69 (68% Descuento) USD
Stock:218

Resumen:

Display Advertising: An Hour a Day : A complete guide to developing, implementing, monitoring, and optimizing an online display ad campaign. The display business is online advertising's fastest growing field. Google and others are starting to provide easy tools to enable small- and medium-sized businesses to take advantage of this opportunity. This guide provides marketers, consultants, and small-business owners with the knowledge and skills to create and optimize a display advertising campaign. It covers concepts, trends, and best practices, and presents a day-to-day plan for developing, managing, and measuring a successful campaign. Online display advertising is a hot topic, and this hands-on guide helps marketing professionals and small-business owners gain the skills to create and manage their own campaigns. Provides an overview of display advertising concepts, including types, formats, and how they're placed on websites. Explains how to plan a campaign, including defining goals and planning resources, contextual and placement targeting, and keyword use. Covers campaign launch and measurement, ad creation, social media advertising, how to optimize a campaign, and much more. Display Advertising: An Hour a Day helps anyone promote a business successfully with effective online display ad campaigns.


Categoría   Sub-Categoría
Computación e Internet   Internet

ISBN 13:9781118179710
ISBN 10:1118179714
Formato:Tapa Suave
Idioma:Inglés
Páginas:503
Tamaño:9.25" l x 7.49" w x 1.25" h
Edades:
Grado:

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