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Designing for the Greater Good: The Best in Cause-Related Marketing and Nonprofit Design

Autor: Top, Peleg

Editorial: Collins Design

Formato:Tapa Dura
Precio de Lista:$50.00
Nuestro Precio:$16.99 (66% Descuento) USD
Stock:2

Resumen:

Designing for the Greater Good: The Best in Cause-Related Marketing and Nonprofit Design : This first-ever book of its kind, Designing for the Greater Good, features hundreds of illustrated examples of the best nonprofit and cause-related design worldwide, plus 24 inspiring case studies and insights into great nonprofit branding campaigns. A comprehensive resource for designers, creative professionals, marketers, corporate communications departments and nonprofit leaders, this book showcases work from a variety of sectors including Family and Community, Animal Causes, Health, Human Rights, Environmental Awareness, Spirituality, and the Arts. The 24 case studies feature interviews with the designers for such campaigns as the Avon Walk for Breast Cancer, The Hurricane Katrina Poster Project and Get London Reading. Materials presented in Designing for the Greater Good include: cause-specific campaigns and case studies; logos and branding for nonprofits; websites, posters, brochures, advertising, and marketing materials for cause-related events and nonprofits; packaging; invitations for fundraisers and events.


Categoría   Sub-Categoría
Negocios y Economia   Marketing

ISBN 13:9780061765308
ISBN 10:0061765309
Formato:Tapa Dura
Idioma:Inglés
Páginas:285
Tamaño:11.10" l x 8.60" w x 1.10" h
Edades:
Grado:

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