Design: A--Z : Design: A-Z is a dynamic and comprehensive guide for professionals and general readers. Global in scope, this book includes architecture, industrial design, furniture, fashion, cars, clothing, graphics, consumer products, signs and much more -- all lavishly illustrated by 300 full-color photographs. There are also profiles of innovators and visionaries, both past and present, whose achievements have forever changed the way we live and the way we view ourselves and the world. A series of unique essays outlines the role of design in modern cultural history and includes Terence Conran's memorable definition of the art of design. The heart of the book is its 100-page A to Z directory of the most influential people, products and processes of past and present centuries, which includes biographies of leading designers. The authors also share their personal views in each entry and give Michelin-style ratings of today's up-and-coming designers.