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Culture Jam: How to Reverse America's Suicidal Consumer Binge--And Why We Must

Autor: Lasn, Kalle

Editorial: Quill

Formato:Tapa Suave
Precio de Lista:$13.95
Nuestro Precio:$5.39 (61% Descuento) USD
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Resumen:

Culture Jam: How to Reverse America's Suicidal Consumer Binge--And Why We Must : America is no longer a country but a multimillion-dollar brand, says Kalle Lasn and his fellow "culture jammers." The founder of Adbuster magazine, Lasn aims to stop the branding of America by changing the way information flows; the way institutions wield power; the way television stations are run; and the way the food, fashion, automobile, sports, music, and culture industries set agendas. With a courageous and compelling voice, Lasn deconstructs the advertising culture and our fixation on icons and brand names. And he shows how to organize resistance against the power trust that manages the brands by "uncooling" consumer items, by "demarketing" fashions and celebrities, and by breaking the "media trance" of our TV-addicted age.


Categoría   Sub-Categoría
Artes Escénicas   Mass Media
Ciencias Sociales   Popular Culture

ISBN 13:9780688178055
ISBN 10:0688178057
Formato:Tapa Suave
Idioma:Inglés
Páginas:247
Tamaño:7.99" l x 5.20" w x 0.75" h
Edades:
Grado: Non-Classifiable