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Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers

Autor: Moore, Geoffrey A.

Editorial: HarperCollins Publisher

Formato:Tapa Suave
Precio de Lista:$17.99
Nuestro Precio:$6.99 (61% Descuento) USD
Precio OFERTA:$4.89 USD
Stock:1

Resumen:

Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers : Here is the bestselling guide that created a new game plan for marketing in high-tech industries. "Crossing the Chasm" has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.


Categoría   Sub-Categoría
Negocios y Economia   Marketing
Negocios y Economia   New Business Enterprises
Negocios y Economia   Sales & Selling

ISBN 13:9780060517120
ISBN 10:0060517123
Formato:Tapa Suave
Idioma:Inglés
Páginas:227
Tamaño:8.04" l x 5.32" w x 0.64" h
Edades:
Grado:

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