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Contagious: Why Things Catch On

Autor: Berger, Jonah

Editorial: Simon and Schuster

Formato:Papel Delgado (Paperback)
Precio de Lista:$16.00
Nuestro Precio:$5.39 (66% Descuento) USD
Stock:500

Resumen:

Contagious: Why Things Catch On : What makes things popular? If you said advertising, think again. People don’t listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral?

Wharton marketing professor Jonah Berger has spent the last decade answering these questions. He’s studied why New York Times articles make the paper’s own Most E-mailed list, why products get word of mouth, and how social influence shapes everything from the cars we buy to the clothes we wear to the names we give our children.

In Contagious, Berger reveals the secret science behind word-of-mouth and social transmission. Discover how six basic principles drive all sorts of things to become contagious, from consumer products and policy initiatives to workplace rumors and YouTube videos. Learn how a luxury steakhouse found popularity through the lowly cheesesteak, why anti-drug commercials might have actually increased drug use, and why more than 200 million consumers shared a video about one of the most seemingly boring products there is: a blender.

Contagious provides a set of specific, actionable techniques for helping information spread—for designing messages, advertisements, and content that people will share. Whether you’re a manager at a big company, a small business owner trying to boost awareness, a politician running for office, or a health official trying to get the word out, Contagious will show you how to make your product or idea catch on.


Categoría   Sub-Categoría
Negocios y Economia   Advertising & Promotion
Negocios y Economia   Consumer Behavior
Negocios y Economia   Marketing

ISBN 13:9781451686586
ISBN 10:1451686587
Formato:Papel Delgado (Paperback)
Idioma:Inglés
Páginas:256
Tamaño:8.44" l x 5.46" w x 0.68" h
Edades:
Grado:

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