Competitive Advantage

Autor: Porter, Michael E.

Editorial: Free Press

Formato:Tapa Dura

Tipo Saldo

Precio de Lista:$38.00
Nuestro Precio:$15.99 (58% Descuento) USD


Competitive Advantage : Now an essential part of international business thinking, Competitive Advantage takes strategy from broad vision to an internally consistent configuration of activities. Its powerful framework provides the tools to understand the drivers of cost and a company's relative cost position. Porter's value chain enables managers to isolate the underlying sources of buyer value that will command a premium price, and the reasons why one product or service substitutes for another. He shows how competitive advantage lies not only in activities themselves but in the way activities relate to each other, to supplier activities, and to customer activities. Competitive Advantage also provides for the first time the tools to strategically segment an industry and rigorously assess the competitive logic of diversification. NOTE: This is a Scratch and Dent book and may have noticeable dents, scratches and various other cosmetic issues as well as torn or missing dust jacket. These items are only guaranteed to be structurally complete and readable and therefore are sold as is.

Categoría   Sub-Categoría
Negocios y Economia   Management

ISBN 13:9780684841465
ISBN 10:0684841460
Formato:Tapa Dura
Tamaño:9.62" l x 6.44" w x 1.75" h
Grado: Non-Classifiable