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Competitive Advantage: Creating and Sustaining Superior Performance

Autor: Porter, Michael E.

Editorial: Free Press

Formato:Tapa Dura
Precio de Lista:$40.00
Nuestro Precio:$20.99 (48% Descuento) USD
Stock:4

Resumen:

Competitive Advantage: Creating and Sustaining Superior Performance : Now an essential part of international business thinking, Competitive Advantage takes strategy from broad vision to an internally consistent configuration of activities. Its powerful framework provides the tools to understand the drivers of cost and a company's relative cost position. Porter's value chain enables managers to isolate the underlying sources of buyer value that will command a premium price, and the reasons why one product or service substitutes for another. He shows how competitive advantage lies not only in activities themselves but in the way activities relate to each other, to supplier activities, and to customer activities. Competitive Advantage also provides for the first time the tools to strategically segment an industry and rigorously assess the competitive logic of diversification.


Categoría   Sub-Categoría
Negocios y Economia   Management

ISBN 13:9780684841465
ISBN 10:0684841460
Formato:Tapa Dura
Idioma:Inglés
Páginas:557
Tamaño:9.62" l x 6.42" w x 1.65" h
Edades:
Grado: Non-Classifiable