Detalle

Ampliar

Competition Demystified

Autor: Greenwald, Bruce
Kahn, Judd

Editorial: Portfolio

Formato:Papel Delgado (Paperback)

Tipo Saldo

Precio de Lista:$18.00
Nuestro Precio:$4.29 (76% Descuento) USD
Stock:2

Resumen:

Competition Demystified : Bruce Greenwald, one of the nation’s leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position. Over the last two decades, the conventional approach to strategy has become frustratingly complex. It’s easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot? NOTE: This is a Scratch and Dent book and may have noticeable dents, scratches and various other cosmetic issues as well as torn or missing dust jacket. These items are only guaranteed to be structurally complete and readable and therefore are sold as is.


Categoría   Sub-Categoría
Negocios y Economia   Business Communication

ISBN 13:9781591841807
ISBN 10:1591841801
Formato:Papel Delgado (Paperback)
Idioma:Inglés
Páginas:379
Tamaño:8.40" l x 5.80" w x 1.00" h
Edades:
Grado:

Los clientes que compraron el libro de arriba, también compraron estos libros