Cause Marketing For Dummies : Create a mutually beneficial partnership between nonprofit and for-profit enterprises
Cause marketing creates a partnership with benefits for both a nonprofit entity and a business. Written by an expert on cause marketing whose blog, SelfishGiving.com, is a key resource on the subject, this friendly guide shows both business owners and marketers for nonprofits how to build and sustain such a partnership using social media such as Facebook and Twitter. It covers new online tools, how to identify potential partners, tips on engaging your fans, and how to model a campaign on proven successes.
Cause Marketing For Dummies helps both businesses and nonprofits reap the benefits of effective cause marketing.
|Negocios y Economia||Marketing|