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Call of the Mall

Autor: Underhill, Paco

Editorial: Simon & Schuster

Formato:Papel Delgado (Paperback)
Precio de Lista:$15.00
Nuestro Precio:$4.99 (67% Descuento) USD
Stock:2

Resumen:

Call of the Mall :

Paco Underhill, the Margaret Mead of shopping and author of the huge international bestseller Why We Buy, now takes us to the mall, a place every American has experienced and has an opinion about. The result is a bright, ironic, funny, and shrewd portrait of the mall - America's gift to personal consumption, its most powerful icon of global commercial muscle, the once new and now aging national town square, the place where we convene in our leisure time.

It's about the shopping mall as an exemplar of our commercial and social culture, the place where our young people have their first taste of social freedom and where the rest of us compare notes. Call of the Mall examines how we use the mall, what it means, why it works when it does, and why it sometimes doesn't.


Categoría   Sub-Categoría
Negocios y Economia   Consumer Behavior
Ciencias Sociales   General
Negocios y Economia   Industries

ISBN 13:9780743235921
ISBN 10:0743235924
Formato:Papel Delgado (Paperback)
Idioma:Inglés
Páginas:227
Tamaño:8.38" l x 5.50" w x 0.63" h
Edades:
Grado:

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