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Broken Windows, Broken Business: How the Smallest Remedies Reap the Biggest Rewards

Autor: Levine, Michael

Editorial: Business Plus

Formato:Tapa Suave
Precio de Lista:$14.00
Nuestro Precio:$4.29 (69% Descuento) USD
Stock:23

Resumen:

Broken Windows, Broken Business: How the Smallest Remedies Reap the Biggest Rewards : This vital, seminal work by Michael Levine proves that businesses get in trouble when they neglect small problems. If a window in a building is broken and left unrepaired, soon all the windows will be shattered, creating a perception of chaos. The same principle applies to business. Attention to detail demonstrates corporate competence - and that the company cares about the consumer. Broken windows - and peeling paint, worn carpets, and dirty restrooms - signal that the business doesn't care. Drawing on real-world examples, from JetBlue's decision to give fliers what they really want to Google's customer-based strategy for breaking out of the pack of Internet search engines, Levine shows how constant vigilance to the tiny details can make or break a business or a brand. With practical tips and advice for all types of businesses, this compelling, breakthrough book in management theory will help countless companies stay ahead of their competition.


Categoría   Sub-Categoría
Negocios y Economia   Industrial Management

ISBN 13:9780446698481
ISBN 10:0446698482
Formato:Tapa Suave
Idioma:Inglés
Páginas:170
Tamaño:8.33" l x 5.45" w x 0.57" h
Edades:
Grado:

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