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All Marketers Are Liars (Tell Stories)

Author: Godin, Seth

Publisher: Portico Press

Format:Paperback

List Price:$15.00
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Qty Avail:13

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Overview:

All Marketers Are Liars (Tell Stories) : The new rule of marketing is that it doesn't matter if something is actually better or faster or more efficient. What matters is whether consumers believe the story. Godin teaches readers to create a story that fits the consumer's world view, a story they will intuitively embrace and share with friends.


Category   Subject
Business & Economics   Marketing

ISBN 13:9781591845331
ISBN 10:1591845335
Format:Paperback
Language:English
Pages:220
Size:7.05" l x 5.00" w x 0.47" h
Ages:
Grade Lvl: