Author: Greenburg, Zack O'Malley

Publisher: Portfolio

Format:Hardcover

List Price:$25.95
Our Price:$4.99 (81% OFF) USD
Qty Avail:10

Add to Cart View Cart

Overview:

Empire State of Mind : <div>"I'm not a businessman-I'm a business, man."<br /> --Jay-Z<br /> <br /> Some people think Jay-Z is just another rapper. Others see him as just another celebrity/mega-star. The reality is, no matter what you think Jay-Z is, he first and foremost a business. And as much as Martha Stewart or Oprah, he has turned himself into a lifestyle.<br /> <br /> You can wake up to the local radio station playing Jay-Z's latest hit, spritz yourself with his 9IX cologne, slip on a pair of his Rocawear jeans, lace up your Reebok S. Carter sneakers, catch a Nets basketball game in the afternoon, and grab dinner at The Spotted Pig before heading to an evening performance of the Jay-Z-backed Broadway musical <i>Fela!</i> and a nightcap at his 40/40 Club. He'll profit at every turn of your day.<br /> <br /> But despite Jay-Z's success, there are still many Americans whose impressions of him are foggy, outdated, or downright incorrect. Surprisingly to many, he honed his business philosophy not at a fancy B school, but on the streets of Brooklyn, New York and beyond as a drug dealer in the 1980s.<br /> <br /> <i>Empire State of Mind</i> tells the story behind Jay-Z's rise to the top as told by the people who lived it with him- from classmates at Brooklyn's George Westinghouse High School; to the childhood friend who got him into the drug trade; to the DJ who convinced him to stop dealing and focus on music. This book explains just how Jay-Z propelled himself from the bleak streets of Brooklyn to the heights of the business world.<br /> <br /> Zack O'Malley Greenburg draws on his one-on-one interviews with hip-hop luminaries such as DJ Clark Kent, Questlove of The Roots, Damon Dash, Fred "Fab 5 Freddy" Brathwaite, MC Serch; NBA stars Jamal Crawford and Sebastian Telfair; and recording industry executives including Craig Kallman, CEO of Atlantic Records.<br /> He also includes new information on Jay-Z's various business dealings, such as:<br /> <br /> * The feature movie about Jay-Z and his first basketball team that was filmed by Fab 5 Freddy in 2003 but never released.<br /> * The Jay-Z branded Jeep that was scrapped just before going into production.<br /> * The real story behind his association with Armand de Brignac champagne.<br /> * The financial ramifications of his marriage to Beyonce.<br /> <br /> Jay-Z's tale is compelling not just because of his celebrity, but because it embodies the rags-to-riches American dream and is a model for any entrepreneur looking to build a commercial empire.<br /> <br /></div>

Category		Subject
Biography & Autobiography		Celebrity, Entertainment & Artists

ISBN 13:9781591843818
ISBN 10:1591843812
Format:Hardcover
Language:English
Pages:246
Size:8.56" l x 5.75" w x 0.88" h
Ages:
Grade Lvl: