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Making It Personal

Author: Kasanoff, Bruce

Publisher: Perseus Books Group

Format:Paper Textbook

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Making It Personal : How businesses can harness the incredible power of personalization without crossing over the line. At what point do personalization and privacy clash? Are there limits to how personal a company can get? Who owns personal information? To what extent should technology be constrained by social factors? In Making It Personal, business technology and strategy expert Bruce Kasanoff offers a mission-critical briefing for anyone who wants to know how to profit from personalization without crossing the line. Drawing from a wide array of primary sources, Kasanoff explores the cultural, political, legal, and technological dimensions of personalization and how they play out in the corporate environment. Making It Personal offers a unique, multidimensional perspective to a phenomenon that is revolutionizing business and will play out in dramatic fashion in the years to come.

Category   Subject
Business & Economics   General

ISBN 13:9780738207797
ISBN 10:0738207799
Format:Paper Textbook
Size:8.71" l x 5.54" w x 0.67" h
Grade Lvl: Non-Classifiable