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BrandDigital: Simple Ways Top Brands Succeed in the Digital World (Updated)

Author: Adamson, Allen P.
Kirkpatrick, David

Publisher: Palgrave Macmillan


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BrandDigital: Simple Ways Top Brands Succeed in the Digital World (Updated) : Since the publication of his bestselling book BrandSimple, advertising expert Allen Adamson has devoted his research to the cutting edge of digital technology and its intersections with brand marketing. This timely book discusses how global digital acceleration has the social networking and customer-based brand promotion of websites such as Google, YouTube, Craigslist, Wikipedia, Facebook, and MySpace. Adamson explains how to harness the multiple functions of new technologies such as the Blackberry and iPhone, and discusses the impact of rapid globalization on the digital-age brand as well as the importance of social initiatives and the opinions of newly web-based preteens and teens. Citing specific case studies of successful branding through social networking, digital word-of-mouth, consumer-generated ideas, and "green" branding, BrandDigital offers a comprehensive assessment of the future's marketing landscape.

Category   Subject
Business & Economics   Marketing

ISBN 13:9780230617629
ISBN 10:023061762X
Size:9.00" l x 6.10" w x 0.90" h
Grade Lvl: