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City Branding
Publisher: Palgrave Macmillan
Format:Hardcover
List Price:$42.00
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Overview:
City Branding : The practice of city branding is being adopted by increasing numbers of city authorities around the world and it is having a direct impact on public and private sector practice. The author captures this emerging phenomenon in a way that blends a solid theoretical and conceptual underpinning together with relevant real life cases. NOTE: This is a Scratch and Dent version and accordingly MAY NOT have a dust jacket.
| Category | Subject | |
| Business & Economics | Marketing |
ISBN 13:9780230241855
ISBN 10:0230241859
Format:Hardcover
Language:English
Pages:239
Size:9.64" l x 6.33" w x 0.94" h
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