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You May Also Like: Taste in an Age of Endless Choice

Author: Vanderbilt, Tom

Publisher: Knopf Canada


Scratch & Dent Copy

List Price:$29.95
Our Price:$7.99 (73% OFF) USD


You May Also Like: Taste in an Age of Endless Choice : Everyone knows his or her favourite colour, the foods we most enjoy, and which season of The Sopranos deserves the most stars on Netflix. But what does it really mean when we like something? How do we decide what's good? Is it something biological? What is the role of our personal experiences in shaping our tastes? And how do businesses make use of this information to develop and sell their products?

In You May Also Like, Tom Vanderbilt dives deep into this complex and fascinating world. He explores the physiology of eating to reveal how our taste buds, which can only recognize five tastes, interact with our olfactory systems and our memories to create an astounding array of flavours. He shows how difficult it is, even for experts, to pinpoint exactly what makes something good or enjoyable, and how companies like Netflix can make or lose millions based on their ability to predict what we will enjoy. Like his bestselling book Traffic, Vanderbilt's new book takes us on a stimulating and surprising intellectual journey that helps us better understand our world and ourselves, and the things we so often take for granted. NOTE: This is a Scratch and Dent book and may have noticeable dents, scratches and various other cosmetic issues as well as torn or missing dust jacket. These items are only guaranteed to be structurally complete and readable and therefore are sold as is.

Category   Subject
Business & Economics   General
Psychology   General
Social Science   Sociology

ISBN 13:9780307402622
ISBN 10:0307402622
Size:9.50" l x 6.63" w x 1.13" h
Grade Lvl: