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Why We Buy: The Science of Shopping (Updated and Revised)

Author: Underhill, Paco

Publisher: Simon and Schuster

Format:Paperback

Scratch & Dent Copy

List Price:$16.00
Our Price:$4.29 (73% OFF) USD
Stock:3

Overview:

Why We Buy: The Science of Shopping (Updated and Revised) : Revolutionary retail guru Paco Underhill is back with a completely revised edition of his classic, witty bestselling book on our ever-evolving consumer culture -- full of fresh observations and important lessons from the cutting edge of retail, which is taking place in the world's emerging markets. New material includes:

• The latest trends in online retail -- what retailers are doing right and what they're doing wrong -- and how nearly every Internet retailer from iTunes to Amazon can drastically improve how it serves its customers.

• A guided tour of the most innovative stores, malls and retail environments around the world -- almost all of which are springing up in countries where prosperity is new. An enormous indoor ski slope attracts shoppers to a mall in Dubai; an uber luxurious Sao Paolo department store provides its customers with personal shoppers; a mall in South Africa has a wave pool for surfing.

The new Why We Buy is an essential guide -- it offers advice on how to keep your changing customers and entice new and eager ones.

NOTE: This is a Scratch and Dent book and may have noticeable dents, scratches and various other cosmetic issues as well as torn or missing dust jacket. These items are only guaranteed to be structurally complete and readable and therefore are sold as is.


Category   Subject
Business & Economics   Marketing

ISBN 13:9781416595243
ISBN 10:1416595244
Format:Paperback
Language:English
Pages:306
Size:8.44" l x 5.50" w x 0.87" h
Ages:
Grade Lvl: