Book Details...

Click to enlarge

Why Smart People Do Dumb Things

Author: Feinberg, Mortimer
Tarrant, John J.

Publisher: Fireside Books

List Price:$18.00
Our Price:$2.99 (83% OFF) USD


Why Smart People Do Dumb Things : Culled from business headlines and corporate files, Why Smart People Do Dumb Things is an in-depth examination of the ultimate in boardroom breakdown--a postmortem of the mega-mistakes made by highly regarded leaders in business and public life. From the "New Coke" debacle to the poor subscription showing of the Olympic Triplecast to the swirling controversy of Whitewater, Feinberg describes how strong minds can misuse their power, and why bright people often seize upon--and advocate brilliantly--ideas that others recognize as ridiculous. SC, 284 pages.

Category   Subject
Business & Economics   Business Life

ISBN 13:9780671892586
ISBN 10:0671892584
Size:8.46" l x 5.54" w x 0.81" h
Grade Lvl: