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What Women Want: The Science of Female Shopping

Author: Underhill, Paco

Publisher: Simon and Schuster

List Price:$15.99
Our Price:$4.29 (73% OFF) USD
Sale Price:$1.29 USD


What Women Want: The Science of Female Shopping : With the same flair and humor that made his previous books universally appealing, Paco Underhill, author of the hugely successful Why We Buy and Call of the Mall, reports on the growing importance of women in everybody's marketplace - what makes a package, product, space, or service "female friendly." Underhill offers a tour of the world's marketplace - with shrewd observations and practical applications to help everybody adapt to the new realities.

Category   Subject
Business & Economics   Consumer Behavior
Business & Economics   Economic Conditions
Social Science   Women's Studies

ISBN 13:9781416569961
ISBN 10:1416569960
Size:9.31" l x 6.12" w x 0.64" h
Grade Lvl: