Web Marketing for Dummies (2nd Edition)

Author: Zimmerman, Jan

Publisher: Wiley

Format:Softcover

Scratch & Dent Copy

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Overview:

Web Marketing for Dummies (2nd Edition) : Web Marketing For Dummies differs itself by gathering all the key methods of Web marketing and covering them all in one book. Chapters include:
* Creating a good plan
* Building your site
* Crafting an effective store front
* Marketing on your own site
* Creating buzz with blogs and other person-to-person communication
* E-mail marketing
* Marketing your online business offline
* Search Engine Optimization
* Pay-Per-Click
* Video blogging
* Marketing to the wireless world
* Tracking and interpreting Web statistics