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We First: How Brands and Consumers Use Social Media to Build a Better World

Author: Mainwaring, Simon

Publisher: Palgrave Macmillan

Format:Paperback
List Price:$17.00
Our Price:$3.19 (81% OFF) USD
Stock:13

Overview:

We First: How Brands and Consumers Use Social Media to Build a Better World : Combining social media tools with socially conscious brands, the two major trends shaping tomorrow's consumer climate, Simon Mainwaring presents a visionary new model for companies and organizations to maximize both their own visibility and their contribution to the greater good. He shows how brands can leverage social media to build consumer goodwill, loyalty and profit, as well as how consumers can use their new social networking power to drive sustainable change in the business world. Using case studies from Procter & Gamble, Pepsi, Wal-Mart, Starbucks, Toyota, Nike, Patagonia, and more, as well as the latest in social business technology, Mainwaring offers an actionable blueprint for prosperity and renewal that speaks to marketers and consumers alike.


Category   Subject
Business & Economics   E-Commerce
Business & Economics   Marketing
Computers & Internet   Social Aspects - General

ISBN 13:9780230341630
ISBN 10:0230341632
Format:Paperback
Language:English
Pages:250
Size:9.32" l x 6.11" w x 0.68" h
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