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Unthinking: The Surprising Forces Behind What We Buy

Author: Beckwith, Harry

Publisher: Business Plus

List Price:$24.99
Our Price:$5.99 (76% OFF) USD
Sale Price:$2.49 USD


Unthinking: The Surprising Forces Behind What We Buy : What do Howard Hughes and 50 Cent have in common, and what do they tell us about Americans and our desires? Why did Sean Connery stop wearing a toupee, and what does this tell us about American customers for any product? What one thing did the Beatles, Malcolm Gladwell and Nike all notice about Americans that helped them win us over? Which uniquely American traits may explain the plights of Krispy Kreme, Ford, and GM, and the risks faced by Starbuck's? Why, after every other plea failed, did "Click It or Ticket" get people to buy the idea of fastening their seat belts? To paraphrase Don Draper's character on the hit show Mad Men, "What do people want?" What is the new American psyche, and how do America's shrewdest marketers tap it? Drawing from dozens of disciplines, the internationally acclaimed marketing expert Harry Beckwith answers these questions with some surprising, even startling, truths and discoveries about what motivates us.

Category   Subject
Business & Economics   Consumer Behavior
Business & Economics   Economic Conditions

ISBN 13:9780446564144
ISBN 10:0446564141
Size:7.60" l x 5.10" w x 1.30" h
Grade Lvl:

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