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The Triumph of William McKinley: Why the Election of 1896 Still Matters

Author: Rove, Karl

Publisher: Simon and Schuster


Scratch & Dent Copy

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The Triumph of William McKinley: Why the Election of 1896 Still Matters : The 1896 political environment resembles that of today: an electorate being transformed by a growing immigrant population, an uncertain economy disrupted by new technologies, growing income inequality, and basic political questions the two parties could not resolve. McKinley’s winning presidential campaign addressed these challenges and reformed his party. With “a sure touch [and] professional eye” (The Washington Post), Rove tells the story of the 1896 election and shows why McKinley won, creating a governing majority that dominated American politics for the next thirty-six years.

McKinley, a Civil War hero, changed the arc of American history by running the first truly modern presidential campaign. Knowing his party needed to expand its base to win, he reached out to diverse ethnic groups, seeking the endorsement of Catholic leaders and advocating for black voting rights. Running on the slogan “The People Against the Bosses,” McKinley also took on the machine men who dominated his own party. He deployed campaign tactics still used today, including targeting voters with the best available technology. Above all, he offered bold, controversial answers to the nation’s most pressing problem - how to make a new, more global economy work for every American - and although this split his own party, he won the White House by sticking to his principles, defeating a champion of economic populism, William Jennings Bryan. NOTE: This is a Scratch and Dent book and may have noticeable dents, scratches and various other cosmetic issues as well as torn or missing dust jacket. These items are only guaranteed to be structurally complete and readable and therefore are sold as is.

Category   Subject
Political Science   General
Biography & Autobiography   Historical
Political Science   Political Process

ISBN 13:9781476752969
ISBN 10:1476752966
Size:9.16" l x 6.11" w x 1.27" h
Grade Lvl:

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