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The Sports Event Management and Marketing Playbook (Wiley Events)

Author: Supovitz, Frank

Publisher: Wiley

Format:Hardcover
List Price:$70.00
Our Price:$14.99 (79% OFF) USD
Sale Price:$10.49 USD
Stock:2

Overview:

The Sports Event Management and Marketing Playbook (Wiley Events) : "The Sports Event Management and Marketing Playbook is a step-by-step guide for the real world, offering expert advice on how to properly build sports events into successful and financially viable properties. Authored by a successful professional who's in the trenches every day, this helpful resource offers both first-time planners and seasoned organizers with the expertise and framework for staging top-quality sports events at any level - from the community to the global stage.

Along with practical checklists, tables, figures, and forms, "The Sports Event Management and Marketing Playbook features:

  • "Sideline Stories" presenting real-life examples of the development, management, and execution of sports events
  • "Coach's Clipboard" featuring questions and thought-provoking intellectual exercises that enable readers to apply the lessons of every chapter to hypothetical situations This book is part of The Wiley Event Management Series.


    Category   Subject
    Business & Economics   Industries
    Business & Economics   Management
    Sports & Recreation   Reference

    ISBN 13:9780471460077
    ISBN 10:0471460079
    Format:Hardcover
    Language:English
    Pages:475
    Size:9.29" l x 7.72" w x 1.26" h
    Ages:
    Grade Lvl: