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The Fine Art of Advertising

Author: Hoffman, Barry

Publisher: Stewart, Tabori & Chang

List Price:$30.00
Our Price:$11.99 (60% OFF) USD


The Fine Art of Advertising : Two great traditions - fine art and American advertising - intersect, interact, and explode off the page as ad man Barry Hoffman examines the twentieth century's appropriation of highbrow art to sell us the products we love. Filled with vibrant ads that playfully use art-history icons - such as da Vinci's Mona Lisa, Michelangelo's David, Botticelli's Venus, and Warhol's soup cans - as well as rarely seen commissioned art from masters such as Willem de Kooning, Jacob Lawrence, and Rene Magritte, Hoffman shows how the boundaries between fine art and advertising have disappeared. In fact, today's cutting-edge artists, such as Damien Hirst, Barbara Kruger, and Jeff Koons, are all part of the ad game. Seasoning each provocative chapter with wry observations from art world personalities and advertising luminaries, Hoffman shows us how narrow the gap between art and advertising really is.

Category   Subject
Art   Commercial

ISBN 13:9781584792222
ISBN 10:1584792221
Size:10.28" l x 9.32" w x 0.69" h
Grade Lvl: Non-Classifiable