Book Details...

Click to enlarge

The Advertising Concept Book (2nd Edition)

Author: Barry, Pete

Publisher: Thames & Hudson


Scratch & Dent Copy

List Price:$31.95
Our Price:$16.99 (47% OFF) USD


The Advertising Concept Book (2nd Edition) : In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this dedicated to the first and most important lesson: concept.

Structured to provide both a complete course on advertising and a quick reference on particular topics, it covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media.

This edition includes a substantially revised and expanded chapter on interactive advertising.

Pete Barry outlines simple but fundamental rules about how to "push" an ad to turn it into something exceptional, while exercises throughout will help readers assess their own work and that of others. Fifty years' worth of international, award-winning ad campaigns - in the form of over 450 "roughs" specially produced by the author, fifty of which are new to this edition - also reinforce the book's core lesson: that a great idea will last forever. NOTE: This is a Scratch and Dent book and may have noticeable dents, scratches and various other cosmetic issues as well as torn or missing dust jacket. These items are only guaranteed to be structurally complete and readable and therefore are sold as is.

Category   Subject
Business & Economics   Advertising & Promotion
Business & Economics   Marketing

ISBN 13:9780500290316
ISBN 10:0500290318
Size:9.49" l x 7.85" w x 1.12" h
Grade Lvl: