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Selling the Sea: An Inside Look at the Cruise Industry

Author: Dickinson, Bob
Vladimir, Andy

Publisher: Wiley

Format:Softcover
List Price:$40.00
Our Price:$9.99 (75% OFF) USD
Stock:1

Overview:

Selling the Sea: An Inside Look at the Cruise Industry : An insider's view of how the cruising business operates
Selling the Sea offers a complete picture of the cruise line industry along with step-by-step coverage of how to effectively market the cruising experience. This updated Second Edition features new coverage of how technology has impacted the industry, new niche markets in cruising, and expanded material on shipbuilding and design. It also includes insightful interviews with today's captains, social directors, food and beverage managers, and cruise line executives who have hands-on experience at the day-to-day workings of a cruise ship.
Bob Dickinson (Miami, FL) is President and CEO of Carnival Cruise Lines and a member of the Board of Directors of the parent company Carnival Corporation. Andy Vladimir (Coconut Grove, FL) is a well-known business and travel writer, a member of the Editorial Board of the FIU Hospitality Review, and contributing editor of Quest magazine.


Category   Subject
Business & Economics   Industries

ISBN 13:9780471749189
ISBN 10:0471749184
Format:Softcover
Language:English
Pages:340
Size:8.90" l x 5.50" w x 0.70" h
Ages:
Grade Lvl: