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Market Driven Strategy

Author: Day, George S.

Publisher: Free Press


Scratch & Dent Copy

List Price:$25.99
Our Price:$14.99 (42% OFF) USD


Market Driven Strategy : This seminal work remains a vital resource for a generation of managers struggling to align their organizations to volatile markets. Contending that the rate of change in the market has clearly outstripped the speed at which a conventionally managed company can respond, Day makes a compelling case for first creating superior customer value, without which there can be no share-holder value. He presents a proven market-driven approach to formulating and implementing competitive strategy at the business-unit level - "in the trenches" - based upon materials that have been empirically tested and critiqued in more than 200 internal executive programs and strategic planning sessions at such companies as U.S. West, General Motors, Marriott, Kodak, and General Electric. NOTE: This is a Scratch and Dent book and may have noticeable dents, scratches and various other cosmetic issues as well as torn or missing dust jacket. These items are only guaranteed to be structurally complete and readable and therefore are sold as is.

Category   Subject
Business & Economics   Marketing
Business & Economics   Strategic Planning

ISBN 13:9781501100178
ISBN 10:1501100173
Size:9.25" l x 6.13" w x 1.30" h
Grade Lvl: