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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions

Author: Ash, Tim

Publisher: Sybex Books

Format:Softcover
List Price:$29.99
Our Price:$9.99 (67% OFF) USD
Stock:47

Overview:

Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions : How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you'll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks, gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool.


Category   Subject
Computers & Internet   Internet

ISBN 13:9780470174623
ISBN 10:0470174625
Format:Softcover
Language:English
Pages:360
Size:9.10" l x 7.30" w x 1.00" h
Ages:
Grade Lvl: