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Glass Jaw: A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal

Author: Dezenhall, Eric

Publisher: Grand Central Publishing

Format:Hardcover
List Price:$27.00
Our Price:$5.39 (80% OFF) USD
Stock:46

Overview:

Glass Jaw: A Manifesto for Defending Fragile Reputations in an Age of Instant Scandal : In an age when scandal can destroy a company's brand or anyone's reputation in an instant-GLASS JAW is an Art of War guide to modern crisis management.

In boxing terms, a tough-looking fighter who can't take a punch is said to have a "glass jaw," and so it is these days with targets of controversy. Down the rabbit hole of scandal, the weak are strong and the strong are weak. Just consider this slate of recent reputational body blows: Toyota, Susan G. Komen, Paula Deen, Tiger Woods, Joe Paterno, BP, the Duke Lacrosse players, Lance Armstrong, and Anthony Weiner. GLASS JAW is a manifesto for these times, written by crisis management veteran Eric Dezenhall, who has spent three decades dealing with some of the most intense controversies, both known and . . . handled with discretion.

In the current digital age, the fundamental nature of controversy is viral, rendering once-mighty organizations and individuals powerless against scandal. In GLASS JAW, Dezenhall analyzes scandal and demystifies the paper tiger "spin" industry, offering lessons, corrective measures, and counterintuitive insights, such as:

  • How there really is no "getting ahead" of a bad story (and other clichíƒÂ©s from the media)
  • The perils of navigating the "Fiasco Vortex"
  • The art (and transaction) of the public apology
  • Why a crisis is not an opportunity
  • The Nixon Fallacy: if only he had just said "I screwed up," the whole thing would have gone away (not a chance)
  • How you are the enemy: the self-sabotage of selfies, tweets, emailing before thinking, technology creep, the privacy vacuum, and the industrialization of leaking.


From the boardroom to the parenting messaging board, scandals erupt every day. GLASS JAW explains this changing nature of controversy and offers readers counterpunches to best protect themselves.


Category   Subject
Psychology   Applied Psychology
Business & Economics   Decision Making & Problem Solving
Business & Economics   Public Relations

ISBN 13:9781455582976
ISBN 10:1455582972
Format:Hardcover
Language:English
Pages:274
Size:9.29" l x 6.20" w x 1.07" h
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