Finding the Next Starbucks : Michael Moe was one of the first research analysts to identify Starbucks as a huge opportunity following its IPO in 1992. And for more than fifteen years, he has made great calls on many other stocks, earning a reputation as one of today's most insightful market experts. Now he shows how winners like Dell, eBay, and Home Depot could have been spotted in their start-up phase, and how you can find Wall Street's future giants. He forecasts the sectors with the greatest potential for growth, and explains his four Ps of future superstars: great People, leading Product, huge Potential, and Predictability. Moe also includes interviews with some of the biggest names in business - like Howard Schultz, Bill Campbell, and Michael Milken - who reveal their own insights into how they discover the stars of tomorrow.
|Business & Economics||Investments & Securities|