Overview:

Designing Across Cultures: How to Create Effective Graphics for Diverse Ethnic Groups : There's a growing demand for ethnic-targeted design - and for graphic designers with the ability to get those messages across with accuracy and power. Designing Across Cultures provides the guidelines and examples you need to start creating designs that speak to specific ethnic groups. Each of the major U.S. ethnic groups are examined, including Asian-Americans, U.S. Hispanics, African-Americans, and European-Americans. The differences between ethnic subgroups are also surveyed, from Korean to Puerto Rican to Russian and dozens more. You'll also find: Guidelines for steering clear of stereotypes and recognizing the boundaries between myth and cultural truth. Insights into the meaningful religious and secular icons, colors and symbols. Examples of what not to do - including real-life blunders and how to avoid them. Informative sidebars with regional ethnic demographics that make it easier to target your audience. Details on ethnic holidays and other dates of importance that can add an extra layer of meaning to your designs.

Category		Subject
Art		Graphic Arts

ISBN 13:9781581801941
ISBN 10:1581801947
Format:Hardcover
Language:English
Pages:183
Size:11.28" l x 8.94" w x 0.77" h
Ages:
Grade Lvl: