Book Details...

Click to enlarge

Culture Jam: How to Reverse America's Suicidal Consumer Binge--And Why We Must

Author: Lasn, Kalle

Publisher: Quill

Format:Softcover
List Price:$13.95
Our Price:$5.39 (61% OFF) USD
Stock:1

Overview:

Culture Jam: How to Reverse America's Suicidal Consumer Binge--And Why We Must : America is no longer a country but a multimillion-dollar brand, says Kalle Lasn and his fellow "culture jammers." The founder of Adbuster magazine, Lasn aims to stop the branding of America by changing the way information flows; the way institutions wield power; the way television stations are run; and the way the food, fashion, automobile, sports, music, and culture industries set agendas. With a courageous and compelling voice, Lasn deconstructs the advertising culture and our fixation on icons and brand names. And he shows how to organize resistance against the power trust that manages the brands by "uncooling" consumer items, by "demarketing" fashions and celebrities, and by breaking the "media trance" of our TV-addicted age.


Category   Subject
Performing Arts   Mass Media
Social Science   Popular Culture

ISBN 13:9780688178055
ISBN 10:0688178057
Format:Softcover
Language:English
Pages:247
Size:7.99" l x 5.20" w x 0.75" h
Ages:
Grade Lvl: Non-Classifiable