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Competitive Strategy: Techniques for Analyzing Industries and Competitors

Author: Porter, Michael E.

Publisher: Free Press

List Price:$40.00
Our Price:$20.99 (48% OFF) USD


Competitive Strategy: Techniques for Analyzing Industries and Competitors : Now nearing its 60th printing in English and translated into nineteen languages, Michael E. Porter's "Competitive Strategy" has transformed the theory, practice, and teaching of business strategy throughout the world. Electrifying in its simplicity - like all great breakthroughs - Porter's analysis of industries captures the complexity of industry competition in five underlying forces. Porter introduces one of the most powerful competitive tools yet developed: his three generic strategies - lowest cost, differentiation, and focus - which bring structure to the task of strategic positioning. He shows how competitive advantage can be defined in terms of relative cost and relative prices, thus linking it directly to profitability, and presents a whole new perspective on how profit is created and divided.

Category   Subject
Business & Economics   Strategic Planning

ISBN 13:9780684841489
ISBN 10:0684841487
Size:9.34" l x 6.14" w x 1.39" h
Grade Lvl: Non-Classifiable