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Captivology: The Science of Capturing People's Attention

Author: Parr, Ben

Publisher: HarperOne

List Price:$16.99
Our Price:$5.39 (68% OFF) USD


Captivology: The Science of Capturing People's Attention : Captivate any audience and rise above the noise.

Why should you wear red if you're trying to hitch a ride? Why do some musicians reach icon status, while others never make the charts? In this groundbreaking book, Ben Parr reveals why the mind pays attention to some ideas, people, and products, and ignores others. Vividly brining to life the latest scientific research and stories of CEOs, artists, thought leaders, and other masters of attention, Parr offers a new understanding of how attention works and identifies seven captivation triggers - psychological techniques guaranteed to help you capture and retain people's attention by appealing to fundamental aspects of human nature.

Category   Subject
Business & Economics   Business Communication
Business & Economics   Marketing

ISBN 13:9780062414885
ISBN 10:0062414887
Size:8.01" l x 5.27" w x 0.66" h
Grade Lvl: