Bursts: The Hidden Pattern Behind Everything We Do : Can we scientifically predict our future? Scientists and pseudoscientists have been pursuing this mystery for hundreds and perhaps thousands of years. But now, amazing new research is revealing that patterns in human behavior, previously thought to be purely random, follow predictable laws. Albert-László Barabási, already the world's preeminent researcher on the science of networks, describes his work on this profound mystery in Bursts, a stunningly original investigation into human behavior. His approach relies on the way our lives have become digital. Mobile phones, the Internet, and e-mail have made human activities more accessible to quantitative analysis, turning our society into a huge research laboratory. All those electronic trails of time-stamped texts, voice mails, and searches add up to a previously unavailable massive data set that tracks our movements, our decisions, our lives. Analysis of these trails is offering deep insights into the rhythm of how we do everything. His finding? We work and fight and play in short flourishes of activity followed by next to nothing. Our daily pattern isn't random, it's "bursty." Bursts uncovers an astonishing deep order in our actions that makes us far more predictable than we like to think.
|Business & Economics||Forecasting|