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BrandSimple: How the Best Brands Keep it Simple and Succeed

Author: Adamson, Allen P.

Publisher: Palgrave Macmillan

Format:Softcover
List Price:$14.95
Our Price:$5.39 (64% OFF) USD
Stock:22

Overview:

BrandSimple: How the Best Brands Keep it Simple and Succeed : Drawing on his years of experience working with some of the world's top brands, from GE to IBM, Adamson shows how to communicate with customers and make your brand resonate. He also gives a behind-the-scenes look at his work with traditional names as well as newcomers like iPod, explaining what they do right and wrong.


Category   Subject
Business & Economics   Advertising & Promotion

ISBN 13:9781403984906
ISBN 10:1403984905
Format:Softcover
Language:English
Pages:230
Size:9.23" l x 6.10" w x 0.74" h
Ages:
Grade Lvl: