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Book Details...
Brand Resilience
Publisher: Palgrave Macmillan
Format:Hardcover
List Price:$26.00
Our Price:$7.99 (69% OFF) USD
Stock:3
Overview:
Brand Resilience : As the recent Tiger Woods scandal illustrates, brand reputation is more precarious than ever before. True and false information spreads like wildfire in the vast and interconnected social media landscape and even the most venerable brands can be leveled in a flash - by disgruntled customers, competing companies, even internal sources. Here, veteran marketing executive Jonathan Copulsky shows companies and individuals how to play brand defense in the twenty-first century.
| Category | Subject | |
| Business & Economics | Management | |
| Business & Economics | Marketing | |
| Business & Economics | Strategic Planning |
ISBN 13:9780230111387
ISBN 10:0230111386
Format:Hardcover
Language:English
Pages:244
Size:9.30" l x 6.00" w x 1.10" h
Ages:
Grade Lvl:
