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Brainsteering: A Better Approach to Breakthrough Ideas

Author: Coyne, Kevin P.
Coyne, Shawn T.

Publisher: Harper Collins

Format:Hardcover
List Price:$26.99
Our Price:$4.29 (84% OFF) USD
Stock:15

Overview:

Brainsteering: A Better Approach to Breakthrough Ideas : Ideas. Whether the goal is to create a billion-dollar business, fix a broken process, reduce expenses, or simply find the perfect gift for that special someone, we all need a steady stream of breakthrough ideas - and we've all learned from experience that traditional brainstorming doesn't generate them. Former McKinsey consultants Kevin P. Coyne and Shawn T. Coyne have spent more than a decade developing a better approach - Brainsteering - that takes brainstorming and other outdated ideation techniques and "steers" them in a more productive direction by better reflecting the way human beings actually think and work in creative problem-solving situations. By introducing just the right amount of structure into the process, and asking just the right questions, Brainsteering has helped Fortune 500 companies, small not-for-profits, and individuals alike generate ideas they previously could never have imagined. Peppered with thought-provoking and entertaining examples drawn from the workplace and popular culture, Brainsteering can help anyone develop breakthrough ideas, whether working alone on a one-time problem or turning an entire organization into an ongoing "idea factory." And getting started is easy: simply ask the right questions, and good ideas will follow.


Category   Subject
Self-Help   Creativity
Business & Economics   Decision Making & Problem Solving
Business & Economics   Finance

ISBN 13:9780062006196
ISBN 10:0062006193
Format:Hardcover
Language:English
Pages:237
Size:9.31" l x 6.19" w x 0.92" h
Ages:
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