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Billions

Author: Doctoroff, Tom

Publisher: Palgrave Macmillan

Format:Paperback
List Price:$17.00
Our Price:$5.89 (65% OFF) USD
Stock:38

Overview:

Billions : This book cracks the code of marketing to the New Chinese Consumer - all 1.3 billion of them. Marketers of some of the world's leading brands come to China without any clear understanding of their new audience. But the same rules do not apply in China. Doctoroff delves into the psychology of contemporary Chinese consumers to explain the importance of culture in shaping buying decisions. He provides insight into consumers' fundamental motivations and reveals mistakes which many multinational competitors make. Anyone who plans to do business in China shouldn't be without this book.


Category   Subject
Business & Economics   General
Business & Economics   Marketing
Language Arts & Disciplines   Study & Teaching

ISBN 13:9781403976635
ISBN 10:1403976635
Format:Paperback
Language:English
Pages:225
Size:9.06" l x 5.98" w x 0.70" h
Ages:
Grade Lvl: