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All Marketers Are Liars (Tell Stories)

Author: Godin, Seth

Publisher: Portico Press


Scratch & Dent Copy

List Price:$15.00
Our Price:$4.79 (68% OFF) USD


All Marketers Are Liars (Tell Stories) : The new rule of marketing is that it doesn't matter if something is actually better or faster or more efficient. What matters is whether consumers believe the story. Godin teaches readers to create a story that fits the consumer's world view, a story they will intuitively embrace and share with friends. NOTE: This is a Scratch and Dent book and may have noticeable dents, scratches and various other cosmetic issues as well as torn or missing dust jacket. These items are only guaranteed to be structurally complete and readable and therefore are sold as is.

Category   Subject
Business & Economics   Marketing

ISBN 13:9781591845331
ISBN 10:1591845335
Size:7.05" l x 5.00" w x 0.47" h
Grade Lvl: