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Age of Propaganda

Author: Aronson, Elliot
Pratkanis, Anthony

Publisher: Owl Books (NY)

List Price:$23.00
Our Price:$5.39 (77% OFF) USD


Age of Propaganda : Americans create 57% of the world's advertising while representing only 6% of its population; half of our waking hours are spent immersed in the mass media. Persuasion has always been integral to the democratic process, but increasingly, thoughtful discussion is being replaced with simplistic soundbites and manipulative messages. Drawing on the history of propaganda as well as on contemporary research in social psychology, Age of Propaganda shows how the tactics used by political campaigners, sales agents, advertisers, televangelists, demagogues, and others often take advantage of our emotions by appealing to our deepest fears and most irrational hopes, creating a distorted vision of the world we live in.

Category   Subject
Political Science   General
Psychology   General
Performing Arts   Mass Media

ISBN 13:9780805074031
ISBN 10:0805074031
Size:9.24" l x 6.04" w x 0.81" h
Grade Lvl:

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